Google Reviews Give Your Business a Powerful Advantage Over The Competition in Local Search
Why Google Reviews Are Important for your business.
The digital marketing professionals at Konnections cannot stress enough the importance of Google reviews. The number of and the star rating of the review affect the ranking of your business in local search results. Google reviews can help your business stand out in a crowded field. Your online reputation is directly impacted by the number of and frequency of Google Reviews.
Responding to reviews shows current and potential customers that you value and appreciate their business and this has a direct impact on customer loyalty. It also presents an opportunity to do some free marketing. When responding to the review let the reviewer know about upcoming specials or events and be sure to mention your businesses name in the review.
Google Reviews Improve Your Online Visibility In Local Search Results.
If your business isn't ranking on the first page of Google it's basically not ranking at all. A business ranking on the first page has the potential to be seen by 90% of consumers doing local search. Google reviews can help your business rank higher in local search. Google will see your business as more legitimate and give it more authority in local rankings.
90% of consumers will research a company's products and services through Google reviews left by other consumers before they decide to purchase from that business. Consumers do not trust Google reviews that are older than 3 months. This is why it is crucial to ask for a review after every customer purchase. Asking for the review and receiving it can give your business an advantage over the competition.
Google Reviews Let You Know How Consumers Really Feel About Your Business.
Every review your business gets whether it's on Google, Yelp, Tripadvisor or one of the other popular review sites, acts as customer survey. These reviews give your business valuable customer intelligence as to what your doing right and what areas need improvement.
Negative reviews are not to be feared as they let you know where your customer service needs improvement. It's crucial that you respond to a negative review as it lets consumers know how you will deal with a problem if they should encounter a negative experience.